Growth Marketing Manager

Role: Growth Marketing Manager Location: Remote (1 day in Liverpool /week) Salary: £50000 – £60000pa Team: None – Stand alone role Tech: HubSpot I’m looking for someone who knows how to generate qualified pipeline and is comfortable using new tools, including AI, to improve how they work. This role is about building a predictable lead engine.What you’ll actually be doing:

• Building and managing outbound email campaigns and sequences
• Creating high-converting outreach (not fluffy content)
• Developing ABM strategies for targeted accounts
• Owning messaging that drives replies, not just opens
• Measuring and improving MQL to SQL to revenue conversion
• Running A/B tests to continuously improve performance
• Working directly with sales to improve lead quality and close rates

Where AI and tools come in:

• Spotting opportunities to automate and optimise outreach
• Using tools to personalise at scale where it adds value
• Improving list building, segmentation, and targeting
• Continuously finding smarter, more efficient ways to drive results

What success looks like:

• Pipeline generated
• Conversion rates improving
• Sales saying “these leads are actually good”
• Not “we got loads of clicks”

What I’m looking for:

• Someone who understands B2B services, not just product marketing
• Experience in events, staffing, talent solutions, L&D, ExecEd is a bonus, not essential
• Strong grasp of outbound and lifecycle marketing
• Comfortable owning numbers, not hiding behind vanity metrics
• Curious, adaptable, and always looking to improve how things are done

This is for you if:

• You’ve built campaigns that actually convert
• You think in funnels, not posts
• You care about quality of leads, not volume