STOPGAP-1
This is an exciting opportunity to lead our client’s organic and paid search strategies. You’ll get to define their search strategy to boost visibility, drive traffic and increase conversion. And, you’ll ensure their paid and organic efforts work together seamlessly.
Key responsibilities:
- Develop and define the overarching SEO strategy
- Lead the development and execution of SEO strategies to improve visibility and drive traffic, including keyword research, on-page optimisation, and link building.
- Work closely with internal teams to develop a technical SEO roadmap and deliver technical SEO improvements.
- Help build SEO content plans for sponsorship activities and events to boost organic performance.
- Lead the creation, launch, and ongoing optimisation of paid search campaigns to drive traffic and conversions.
- PPC: manage campaign structure, ad creation, keyword selection, audience targeting, and bid management.
- Work closely with agencies or platform account managers to make sure best practices are in place and opportunities are maximised.
- Continuously monitor and optimise PPC performance to maximise return on investment.
- Analyse the performance of SEO and PPC efforts using Google Analytics and other tools, delivering regular reports and insights to stakeholders.
- Use data to assess campaign effectiveness, spot trends, and identify ways to improve both organic and paid strategies.
We’d love to hear from you if you are/have:
- Proven industry experience in organic search and SEO strategy.
- Deep understanding of SEO principles.
- Hands-on experience with SEO tools (e.g., SEMRush, Google Search Console).
- Strong analytical skills and the ability to interpret data, analyse trends, and create actionable insights (Google Analytics etc).
- Excellent communication and collaboration skills, with the ability to work effectively across teams.
- Experience in PPC campaign management, ad creation, and budget optimisation.
- Team, budget and agency management experience.
