Alzheimer's Research UK
The Email & Messaging Channel Manager will play a crucial role in driving supporter engagement, fundraising, and brand awareness through effective email and SMS communication strategies. They will be responsible for ensuring ARUK’s email channel delivers a consistent, personalised, and user-centric experience, maximising supporter engagement and conversions.
Main duties and responsibilities of the role:
Strategic Leadership:
Email Strategy Development: Collaborate with the Senior Digital Channel Manager to develop and implement a comprehensive email strategy aligned with ARUK’s fundraising, brand, communication, and advocacy goals.
Platform Management: Own and manage the Dotdigital account (email and SMS), ensuring optimal performance, deliverability, and compliance.
Cross-Platform Collaboration: Lead decision-making on email components for all platforms used at ARUK (Dotdigital, Funraisin, Outlook, etc.), ensuring a consistent and user-centric experience.
Audience-Centric Approach: Champion a customer and supporter-centric approach to email communications, prioritising personalisation, segmentation, and relevance.
Decision-Making Authority: Serve as the final decision-maker for all email channel-related matters, including marketing campaigns, automated journeys, transactional emails, and SMS initiatives.
Tactical Execution:
Campaign & Calendar Management: Own the email calendar, plan, execute, and analyse email campaigns, including the monthly newsletter, welcome journeys, and A/B tests. Manage and delegate this work to the Digital Campaigns Officer(s) and Digital Campaigns Executive where appropriate.
Automation: Develop and implement automated email workflows to nurture leads, welcome new supporters and customers, re-engage lapsed donors, and drive conversions.
Data Collaboration: Work closely with the data team to segment audiences, personalise content, and ensure seamless data integration between Salesforce and Dotdigital.
Integration Management: Manage the technical integration between Salesforce and Dotdigital, ensuring data accuracy and maximising automation capabilities.
Reporting & Analysis: Provide detailed and accurate reporting on email performance, using data to drive optimisation and inform future strategies.
User Journey Optimisation: Collaborate with the web unit to create seamless user journeys between the website and email communications.
Other Important Areas:
SMS Channel Management: Manage and grow ARUK’s SMS channel, leveraging its potential for timely and targeted communication. Also responsible for new ‘SMS’ adjacent channel strategies (e.g. Whatsapp).
Continuous Improvement: Explore opportunities to upgrade Dotdigital to enable more reactive marketing based on web traffic.
Knowledge Sharing: Share insights and best practices across ARUK, upskilling staff on effective email communication.
Supporter Focus: Continuously monitor and analyse supporter data to understand preferences, identify churn risks, and optimise the email experience for higher engagement and growth.
Using data and analytics to inform all aspects of email strategy, from segmentation and personalisation to campaign optimisation and automation.
Collaboration: Particularly with the web team and data team, to ensure a seamless user experience and effective data utilisation.
Strategic Focus: While tactical execution is important, strategic leadership in collaboration with the Senior Digital Channel Manager is essential, ensuring the email channel aligns with ARUK’s broader goals and contributes to its mission.
What we are looking for:
Proven experience in email marketing, with a track record of developing and executing successful email campaigns.
Strong understanding of email marketing best practices, including deliverability, segmentation, and personalisation.
Experience in managing and optimising email marketing platforms, preferably Dotdigital.
Expertise in data analysis and reporting, with the ability to derive actionable insights from campaign data.
Excellent communication and stakeholder management skills.
Strategic thinker with the ability to develop and implement effective email marketing strategies
Strong analytical and problem-solving skills
Excellent attention to detail and organisational skills
Proactive and results-oriented
Passionate about using email marketing to make a positive impact
Additional Information:
Ways of working: As part of our Agile ways of working you will be required to work approximately 2 days a week from the office, which is subject to the requirements of the role and the business needs. Flexibility on where you work can be split between working from home and our office.
Roles that are classed as part of the Agile ways of working are not able to claim any costs for Mileage/Travel on Public Transport, Accommodation and/or Meals. This includes when attending the office for various meetings/events.
Our Office: Our office is at 3 Riverside, Granta Park, Great Abington, Cambridge, CB21 6AD.
Salary: Circa £45,000 per annum, plus benefits.
Please download the Vacancy Pack on our website for more information.
The closing date for applications is the 24th November 2024, with interviews likely to be held week commencing the 2nd December 2024. We would encourage you to submit your application at the earliest opportunity, as on occasion we may have to bring forward the interview date and/or the closing date based on the needs of the business. Although a possibility, this will only happen in exceptional circumstances. Please indicate in your covering letter if you are unable to attend an interview on a certain date.
We value diversity and are committed to creating an inclusive culture where everyone can be themselves and reach their full potential. We actively encourage applications from people of all backgrounds and cultures, in particular those from ethnic minority backgrounds who are currently under-represented. Any offer of employment is however subject to you having the right to work in the UK.
As part of our commitment to being an inclusive employer and ensuring fairness and consistency in our selection process, we will handle your CV and application with the utmost confidentiality. While we strive to anonymise your CV where possible, there are certain sections, such as the application question, that cannot be fully anonymised. We kindly ask that you remove any personal information, including your name, when answering the application question. The hiring panel will not have access to your personal details, such as your name and address, until you are invited for an interview. Should you require any adjustments at either the application or interview stage, please contact us via our website.
How to apply: Please create an online account using our Online Recruitment Platform which can be accessed through our Job Vacancies page. You will be able to attach your CV to your application and track the status of your application.
About Alzheimer s Research UK: Alzheimer’s Research UK is the UK’s leading dementia research charity. Our mission is to accelerate progress towards a cure. Today 1 in 2 people will be impacted by dementia, either through caring for a loved one, developing it themselves or tragically both. But there is hope.
There has never been a more important and exciting time in dementia research. With promising new drugs in clinical trials that slow the progression of the diseases that cause it, and revolutionary new ways to diagnose them on the horizon, we are now at a tipping point. Working with the smartest minds globally and across the UK, with industry and academia, Alzheimer s Research UK is uniquely placed to invest in the very best research identifying barriers to a cure and knocking them down so that there are more and better treatments for everyone with dementia. For the first time in history, we can see a future where people with dementia can get a swift and accurate diagnosis, and effective treatments that could slow or even stop their disease. We stand for everyone affected by dementia. We stand for a cure.
In 2022, we were incredibly proud to be awarded a 3-star accreditation by Best Companies which recognises World Class levels of workplace engagement and were also listed in the prestigious Best Companies lists:
• 48th in the 100 Best Large Companies to Work For in the UK.
• 19th in the 100 Best Companies to Work For in the East of England.
• 3rd in the 50 Best Companies to Work For in the Charity Sector.
In addition, we were also shortlisted for a special award recognising the work undertaken on reducing our environmental impact.
In 2021, we were awarded the HR Management award by The Charity Times for our Wellbeing initiatives throughout the pandemic.
In 2020, we demonstrated our commitment to changing the way we think and act about mental health in the workplace and signed the Time to Change Employer Pledge.
ARUK really does look after its people, where you will be able to add value and make a difference.
To view further details about working for us and the benefits we offer, please visit Alzheimer s Research UK
