Gibson, the iconic instrument brand, has partnered with the celebrated British apparel label Merc Clothing to create the Merc x Gibson Capsule Collection, an exclusive range of limited-edition apparel. The Merc x Gibson Capsule Collection is inspired by the legacy of both brands and highlights the important connection between music and fashion. The Merc x Gibson Capsule Collection is only available at the Gibson Garage London (61-62 Eastcastle Street).
The Merc x Gibson Capsule Collection features five, limited-edition pieces, including a stylish
Merc x Gibson Legend Harrington Jacket, a Luthier Polo Shirt, a Bridge Hooded Sweatshirt, a
Riff T-Shirt, and a Tone’ T-shirt.
“Merc is excited to collaborate with Gibson and we are proud to present a capsule collection that
embodies the essence and celebrates the rich heritage of both brands,” says Sas Alavi, Managing
Director at Merc. “It’s not just clothing; it’s a statement that pays homage to the powerful connection
between music and style. The range has been meticulously designed to seamlessly blend the
aesthetics of Merc and Gibson while appealing to modern sensibilities, creating pieces that resonate
with both style enthusiasts and guitar lovers alike.”
Rising British punk-rock band Kid Kapichi has partnered with Gibson and Merc to launch and
model the Merc x Gibson Capsule Collection. The genre-blending band known for their electrifying
mix of punk, rock, and alt sounds has taken the UK by storm with their latest album, There Goes The
Neighbourhood. The quartet recently announced headline tour dates for 2025, including a date at
London’s Wembley Arena in April, as well as a show at the iconic Royal Albert Hall supporting the
godfathers of punk, The Sex Pistols.
Kid Kapichi were a natural fit when choosing an artist that embodies the punk rock lifestyle in 2025
and to showcase the capsule collection, which features Gibson and Merc’s iconic logos in lavish
gold on black on a stylish polo neck, tee and jacket, and a striking graphic tee featuring a quintessentially British red, white and blue colourway blazoned on the iconic Gibson Les Paul silhouette.
“It’s a pleasure to be working closely with two iconic brands. As time has gone on, we’ve naturally
fallen more into the laps of Gibson guitars as I think their sound is unrivalled for the music we create,”
says Kid Kapichi. “So, to work with them on multiple projects is such an honour. Merc have always
made fantastic high-quality clothing, and Gibson have always made insanely high-quality instruments,
so it’s a match made in heaven. It was an easy decision to say ‘yes’ when we were asked to work
with the new collaboration. Merc have always lovingly recreated beautiful items from the 60’s era.
One that is strongly connected with music and bands we’ve all loved our entire lives. We’ve been
influenced by these bands and the clothing goes hand in hand with that too.”
“With the Gibson Garage London being just a stone’s throw away from Carnaby Street, having the
opportunity to collaborate with Merc was something we were extremely passionate about,” adds Lee
Bartram, Head of Commercial, Marketing and Cultural Influence – EMEA. “Merc are rooted in the
Mod styling and culture of the 60s which is an extremely vital period, inspiring countless British
musicians and guitar players while cementing London as being one of the most influential musical
cities in the UK. With creative elements from famous Gibson models, and the Mod styling
synonymous with Merc, the Merc x Gibson Capsule Collection has something for everyone looking for
classic British design.”
At the Gibson Garage London, music lovers are encouraged to plug in and play more than 300
electric and acoustic guitars. The Gibson Garage London features a special, dedicated
Acoustic guitar room with one of the largest displays of Gibson Acoustic guitars in the entire
UK, as well as areas for Epiphone electric, acoustic and bass guitars, and the biggest display of
Kramer guitars in the UK. At the Garage, fans are welcome to pick up and play all things Gibson,
Epiphone, Kramer, MESA/Boogie, Gibson Amplifiers, Maestro pedals, and enjoy a massive
display of exclusive Gibson apparel, gifts, and lifestyle items, as well as gear and accessories.
Buying a guitar is a personal experience, with the most discerning customers appreciating a
personalized guitar tailored to their specific needs and preferences. Step into the world of Gibson’s
Made-to-Measure program, available only at the Gibson Garage London and the Gibson Garage
Nashville.
Make an appointment with one of our Garage Pro’s to build your dream guitar, using one
of our iconic Gibson models as a starting point. The journey continues by selecting your top from our
Wood Library, identifying your ideal neck shape and size and ends with picking your color, pick-ups,
hardware and Gibson Custom Murphy Lab aging. Let the artisans of the Gibson Custom Shop in
Nashville, Tennessee – who create the world’s most desirable electric guitars – handcraft your
dream guitar.
