AlphaTheta announces an exclusive collaboration with London-based cultural commentator and DJ, Elijah. A limited drop of OMNIS-DUO all-in-one DJ systems will feature a custom skin designed by Elijah and bearing his mantra: “If you love music, you should learn how to DJ.”
The unique skin design is inspired by Elijah’s Yellow Squares project, which began in 2021 as a series of Instagram posts focused on building creative ecosystems. Since then, Yellow Squares has developed into a body of collaborations and work, including a book, an album, a visual installation, billboards, and remixes of Elijah’s own songs.
Speaking about the new skin design and his inspiration for it, Elijah said: “I write about what being a DJ means in the most expansive way possible, and I believe we are at the beginning of another wave of accessibility of the art form; whether that’s for casual DJs at home with friends and family, or the DJs that have inspired me over the last four years, taking DJing to the streets, finding new ways of platforming music, artists, and spaces, and reaching people way outside of the traditional club ecosystem. The OMNIS-DUO has been one of the central devices in that development, and being able to embody my ideas in hardware with AlphaTheta is an honor.”
On the collaboration with Elijah, Keleigh Batchelor, Marketing Manager at AlphaTheta, commented: “Elijah’s vision around accessibility and creativity in DJing perfectly aligns with our own belief that music is a universal language that connects people. The OMNIS-DUO was designed to offer freedom to play and share music anywhere, reflecting how the culture of DJing continues to evolve. Bringing his Yellow Squares project to life in a tangible way has been an inspiring process, one that reflects our shared commitment to inviting more people to experience the joy of DJing.”
Elijah’s creative philosophy is built on freedom: freedom to create anywhere, to connect with people in unexpected places, and to blur the lines between performance, conversation, and community. The OMNIS-DUO portable all-in-one DJ system is the perfect piece of kit to help realize that vision. For people whose work thrives on spontaneity, mobility, and breaking away from traditional formats, the OMNIS-DUO isn’t just a tool – it’s an extension of a person’s creative freedom.
The high-quality OMNIS-DUO skins are made by Germany-based company DJ Skins, whose products have transformed the look of equipment at notable clubs and festivals, as well as the setups of DJs who like to stand out from the crowd.
The limited edition AlphaTheta x Elijah OMNIS-DUO is available now from a strictly selected lineup of retailers at an SRP of £1,399.
* Disclaimer: Specifications are subject to change.
* Other product, technology, and company names, etc. mentioned herein are trademarks or registered trademarks of their respective owners.
About Elijah
Elijah is an artist, strategist, and critic redefining how culture is made and moved in real time. Based in London, his work bounces between writing, lecturing, and DJing, anchored in his questioning of artistic production and cultural policy both in his immediate context – Black British music – and in global electronic music at large. He develops these ideas through books, records, podcasts, articles, and instal
About AlphaTheta Corporation
AlphaTheta’s mission is “One Through Music.” It’s our aim to make meaningful contributions to the world through innovative technology and high-quality audio equipment, software, and services, and by fostering connections with the music community. Our core DJ business started in 1994 as a division of Pioneer Corporation and has played a pivotal role in shaping and advancing dance music and DJ culture around the world.
In 2015, the company became independent as Pioneer DJ Corporation and, in 2020, with the aspiration to grow in new business areas, its name was changed to AlphaTheta Corporation. In 2024, we began releasing products with the AlphaTheta name, helping it inherit the longstanding trust we’ve built with customers by employing the technical and design know-how we’ve accumulated over the years, all of which we aim to develop further.
We want customers to see familiarity and playfulness in us as we offer value in fresh and unexpected ways, expanding horizons in ways only AlphaTheta can. Innovation is at the heart of everything we do. We’re committed to continuously evolving and being an indispensable part of society by fulfilling the diverse needs of our customers. AlphaTheta Corporation’s portfolio includes brands such as AlphaTheta, Pioneer DJ, rekordbox, KUVO, TORAIZ, and Pioneer PRO AUDIO. AlphaTheta Corporation is in the Noritsu Koki (TSE:7744) Group.
