Commercial Director

With 37 inspiring lifestyle hotels across the UK, Malmaison & Hotel du Vin offer unparalleled sophistication, tailored service, and authentic experiences. Each of our properties tells a unique story, combining timeless elegance with modern luxury.

We are recruiting for an exciting NEW role and are seeking a creative and innovative Commercial Director to drive the revenue, sales, distribution and digital strategy across the Malmaison and Hotel du Vin portfolio across the UK.

What you’ll be doing as Commercial Director…

• Provide long-term strategic direction for commercial support functions, including brand-level strategy, segmentation, and channel planning.
• Drive the commercial performance of the UK property portfolio, ensuring alignment with budget expectations and profitability targets.
• Develop and implement robust reporting schedules, including commercial performance metrics, market trends, and forecasting.
• Collaborate with the Director of Revenue to optimise revenue strategies, including ADR, RevPAR, and TrevPAR, while balancing short-term and long-term goals.
• Lead digital marketing efforts, including SEO, PPC, and META strategies, while monitoring ROI and refining campaigns to align with business objectives.
• Deliver comprehensive sales and marketing plans, manage costs, and lead initiatives to drive business growth, including trade shows and outreach activities.
• Oversee annual sales and marketing budgets, forecast submissions, and quarterly reviews, ensuring strategies meet financial goals.
• Mentor, train, and evaluate senior commercial teams, fostering a culture of excellence and implementing succession plans for key roles.
• Maintain relationships with senior leadership, General Managers, and external partners, ensuring alignment and support for strategic goals.
• Conduct strategic appraisals, including competitor analysis and site opportunities, to identify growth and investment potential.
• Own and refine commercial policies and procedures to ensure compliance, efficiency, and alignment with corporate standards.
• Support technology implementations to strengthen revenue-generating platforms, such as PMS and Brand.com, and assess ROI.
• Develop effective complaint resolution and response procedures to handle key moments and emergencies.
• Actively engage in industry events, conferences, and sales meetings, representing the business and identifying emerging trends.
• Prepare monthly performance reports, lead commercial management meetings, and communicate revenue strategies to stakeholders, ensuring continuous improvement.

What we’re looking for…

• Proven experience in a similar commercially focused role within a multi-site, branded environment, preferably hotels/hospitality.
• Demonstrable experience in revenue management, distribution, and reservations within a multi-site properties environment.
• Proficiency with revenue management systems (RMS), property management systems (PMS), and distribution channel management tools.
• Experience with property management system would be advantageous.
• Proven track record of developing and implementing successful revenue strategies and optimising distribution channels.
• Proven track record of developing and implementing multi-disciplinary level Sales and Marketing plans to deliver budgets across a wide geographic region
• Strong analytical skills with the ability to interpret data and make data-driven decisions.
• Excellent skills with digital marketing strategies to drive direct bookings and loyalty.
• Experience in leading and developing high-performing sales focused teams.
• Excellent leadership and team management skills.
• Strong communication and interpersonal skills, with the ability to build relationships and influence internal and external stakeholders.
• Excellent presentation and speaking skills.
• Highly organised with exceptional attention to detail.
• Strategic thinker with a proactive approach to problem-solving.
• Ability to work in a fast-paced, dynamic environment and manage multiple priorities.
• Willingness and ability to travel nationally throughout the UK.
• Able to demonstrate strong Resilience & work under pressure