NME (nme.com), the world’s most influential music and pop culture brand has partnered with STUDIOCANAL on a special print edition of NME Magazine and an exclusive NME Screens preview event to coincide with the release of Amy Winehouse film BACK TO BLACK – in cinemas April 12.
The NME Screens BACK TO BLACK screening event will take place tomorrow (Tuesday, April 9) at Everyman, King’s Cross, London. Tickets are free and more information is available here.
The 36-page magazine is an in-depth exploration into the life and career of the timeless icon and will showcase never-seen-before photos of Amy, captured by legendary photographer Tom Oxley. The magazine will include a guide to Amy’s Camden — led by The Priscillas’ frontwoman Jennifer Brown and a deep dive into the film’s score composed by Nick Cave and Warren Ellis. In addition to this, ‘Why Amy Still Matters’ — a discussion featuring emerging artists Felixthe1st, Gretchin, Kwaku Asante, and more will further delve into Amy’s legacy and continued impact on music.
The free magazine will be distributed across the UK on 11 April, including hand-to-hand distribution throughout London. For more information about the special print edition, head to: https://www.nme.com/news/
Holly Bishop, Chief Operating and Commercial Officer at NME Networks says: “We’re thrilled to partner with STUDIOCANAL to celebrate the release of BACK TO BLACK and honour the unique legacy of a British icon. Our special film edition of NME Magazine encapsulates the very essence of Amy Winehouse: from her raucous live shows to the continued impact of her music on today’s emerging artists. The magazine serves as a timely reminder of her incomparable talent and the perfect companion piece to the hotly anticipated new film.”
Directed by Sam Taylor-Johnson and starring Marisa Abela, BACK TO BLACK is a celebration of the most iconic and much-missed homegrown star of the 21st century, BACK TO BLACK tells the extraordinary tale of Amy Winehouse. Painting a vivid, vibrant picture of the Camden streets she called home and capturing the struggles of global fame, BACK TO BLACK honours Amy’s artistry, wit, and honesty, as well as trying to understand her demons. An unflinching look at the modern celebrity machine and a powerful tribute to a once-in-a-generation talent.
Christina De Rienzo, Head of Theatrical Marketing at STUDIOCANAL adds: “It’s been such a pleasure and incredibly nostalgic to partner with NME for our release of BACK TO BLACK. NME documented Amy Winehouse’s rise from a Camden singer-songwriter to global superstar and both represent the power of great writing, making this the perfect platform to dive back into Amy’s world in celebration of our new film.”
BACK TO BLACK is in UK and Irish cinemas on April 12. For more information about the film, visit https://www.
The partnership was brokered by Havas Entertainment. The wider BACK TO BLACK film campaign also includes a special one-hour documentary in partnership with Absolute Radio, a mural created by female artists under Camden Bridge in Amy’s much-loved Camden and a media plan supported by TV, BVOD, OOH, Radio, Digital and Press activity.
Robyn Flowers, client partner at Havas Entertainment, says: “Our Back to Black campaign has been centred in shifting the narrative surrounding Amy Winehouse’s legacy from tragedy to that of celebration, reminding audiences of her incredible talent and re-establish the prominence of Amy’s incredible achievements. Authenticity is the key to success for this campaign, working with media partners that truly reflect Amy’s attitude and values. This sophisticated campaign nostalgically brings together two hugely influential icons who have helped shape the British music culture scene.”
