Pop songstress Lo Lauren released her relatable and upbeat new single, Before The Kiss at the end of last year.
Although not a complete departure from her signature pop sound, the track hears Lo explore a more synth-pop side. The track perfectly describes that intoxicating feeling before a kiss. Before The Kiss was produced by andysocialclub and Slwmo, and can be heard here. Lo also revealed her incredibly clever music video, which saw Lo learn to sing her song backwards and then lip-sync to it whilst dancing through the streets of Notting Hill! Watch the fantastic video here, and the fun BTS of filming the video here.
Lo has explained, “I have always loved the moment before you’re about to kiss someone – those couple of seconds of anticipation for what’s about to unfold. That’s what we focused on solely in this song – those initial interactions with somebody you like and wishing you could stay like that forever. I also had a moodboard with some images of people with glitter on their lips (I’m obsessed with putting glitter on everything) – so that visual helped inspire us lyrically.”
Before The Kiss was also used in the trailer for 2024 rom-com Sweethearts (featuring Kiernan Shipka and Nico Hiraga), after the director Jordan Weiss (creator of series Dollface) heard the track on Spotify and personally reached out! The energetic single follows the release of Lo’s previous electric single, Wonder, which kicked off the start of a compelling new chapter for Lo last year.
The Kent-born artist appeared on CBBC Saturday Mash Up and performed at The Hundred last year, alongside Cat Burns, Nell Mescal and Zara Larsson. Lo also gets great support from Spotify, who featured Before The Kiss in the likes of playlists including Young & Free (1.5 million saves), and Apple Music who included the track in Breaking Pop, amongst others.
2023 saw Lo release a slew of singles including Monster, Never The One and Only One On Earth, which she followed up with her single, No Good In Goodbye, early last year. Around these releases, Lo has received solid radio support from BBC Radio 1, BBC Introducing and Sir Elton John’s ‘Rocket Hour’.
Originating from Rochester in Kent, Lo has spent the last few years developing her own unique sonic identity. Drawing inspiration from the pop icons of the 2010s that soundtracked her teens and blending it with her own honest, hook-driven songwriting, Lo’s music is a melting pot of nostalgic, ambitious and unapologetic pop, poised to stand the test of time.
