New research* exploring house party culture across the UK and Europe found that more than a third of Gen Z (35%) and Millennials (34%) believe the best DJ sets happen at house parties – proof that UK nightlife isn’t dead, but thriving underground in more intimate DIY spaces. The survey of over 2,500 respondents, conducted […]
AlphaTheta announces an exclusive collaboration with London-based cultural commentator and DJ, Elijah. A limited drop of OMNIS-DUO all-in-one DJ systems will feature a custom skin designed by Elijah and bearing his mantra: “If you love music, you should learn how to DJ.” The unique skin design is inspired by Elijah’s Yellow Squares project, which began in 2021 […]
In our latest DJ series episode Grace Sanders interviews DJ Safiya Lord about her journey from growing up around vinyl and hosting flat parties to building a creative community at university and breaking into commercial DJing. They discuss practical advice on practice spaces and equipment, using social media to showcase your sound, navigating a male-dominated […]
In this captivating episode, host Grace Sanders sits down with marketing executive Isabel Sugranes to deep dive into Pioneer DJ’s sister brand; AlphaTheta’s history, and its latest pioneering work “Equal Beats”, on empowering the next generation of female DJ’s into a male dominated industry. We also dive into the current status of the market as […]
Join host Grace Sanders on the Student Pages podcast for an exclusive look into the world of DJing, as we launch a special series sponsored by AlphaTheta, pioneers in innovative DJ equipment and software. In this episode, Grace chats with Sam Shephard, a European Product Planning Executive, to explore the fascinating process behind creating DJ […]